论文部分内容阅读
伴随着农资行业的发展,一批经销商拥有了自己的产品和品牌,并在全国建立了稳固的渠道,从几百万的销售额成长为销售过亿的龙头企业。伴随着这些龙头企业的成长,一批批优秀经销商也逐渐成长壮大,在渠道中建立了不可撼动的地位,对上有很强的话语权,对下有庞大的销售网络和物流能力。于是乎,自信心倍增。既然自己有资金,有网络,为何还要受制于厂家,受到上游的盘剥?不如自己做产品,做品牌。于是,经销商家家做牌子,个个当主人,农资渠道进入了“品牌繁荣期”。
Along with the development of the agricultural industry, a group of dealers have their own products and brands, and have established a steady channel across the country, growing from a few million in sales to a leading company selling more than 100 million. With the growth of these leading enterprises, a batch of outstanding dealers have also gradually grown stronger and established an unshakable position in the channel. They have a strong voice in the channels and a huge sales network and logistics capabilities. Ever since, self-confidence doubled. Since they have the funds, a network, why are subject to the manufacturers, by the upstream exploitation? Better to do their own products, make the brand. As a result, the dealer every family to make a brand, when the owner of all, agricultural resources into the “brand boom ”.