对于庞大而言,其发展历程中始终被生存压力和各种利益平衡的博弈所笼罩。生存还是活得更好?这个类似哈姆雷特式的追问始终如影随形。今年第三季度,庞大汽贸集团(以下简称庞大)季报显示亏损_5.16亿多元。这引得媒体以及业界一片哗然。解读季报,与其他经销商相比更加雪上加霜的是,庞大拥有的卡车和微车板块自2009年逐年下滑,到2012年全行业亏损。加之乘用车市场的低迷以及日系品牌的销量下滑:“庞大遇到了前所未有的挑战。”庞大集团董秘车少华这样告诉《汽车观察》记者。而在此之前关于庞大的盈利模式、关于股价等等,因为上市被放到了聚光灯下的庞大一直不缺乏关注的目光。 For the vast, its development process has always been the pressure of survival and various interests of the game covered by the game. Survival or live better? This is similar to the Hamlet-style questioning has always been. The third quarter of this year, the huge Qimao Group (hereinafter referred to as large) quarterly loss of _516 billion yuan. This caused an uproar in the media and in the industry. To read the quarterly bulletin, even worse than the other distributors, the hugely-owned truck and micro-car segment has been declining year by year from 2009 to the entire industry in 2012. Coupled with the downturn in the passenger car market and the decline in sales of Japanese brands: “huge encounter unprecedented challenges. ” Large Group General Manager Cheah Shau-wah told Automotive Watch reporter. Prior to this on the huge profit model, on the stock price and so on, because the listing has been put under the spotlight has been a huge lack of attention.