跨文化交际中的语用失误常常影响交际的顺利进行,出现语用失误的根本原因是文化差异,主要原因则是违反目的语礼貌原则,或在目的语语境中错误地套用母语礼貌原则。为了避免因语用失误导致交际失败,提高语言能力是基础,更重要的是培养良好的语用能力。 The pragmatic failure in intercultural communication often affects the smooth progress of communication. The fundamental reason for pragmatic failure is cultural differences, mainly due to the violation of the politeness principle of the target language or the erroneous application of the politeness principle in the context of the target language. In order to avoid communicative failure due to pragmatic failure, improving language ability is the foundation, more importantly, cultivating good pragmatic competence.