从经营市场的角度——熟悉和掌握市场状况,采取有原则的灵活政策 媒体广告经营处在市场发展链的末端,对市场信息的接触和把握较慢,对市场的瞬间变化不能迅速准确测定,造成媒体在广告经营过程中经常被动,我们可用下则示意图表明媒体在市场中的位置及由此而影响企业广告落单的阻碍因素: From the perspective of the management of the market - Familiar with and mastering the market conditions and adopting the principle of flexible policies At the end of the chain of market development, the media advertising business operations have a low level of contact with and control over market information, and can not rapidly and accurately measure the instantaneous changes in the market. As a result, the media is often passive in the course of advertising. We can use the following diagram to show the media’s position in the market and the obstacles that affect the placement of corporate advertisements: