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网络信息技术的任何一次革新,都蕴藏着无限的商机。互联网的各种创新,也是商业模式的不断创新。微博在我国发展迅速,微博营销——建立在web2.0基础上,2010年兴起的新型营销模式更是如此。处在初级发展阶段的微博营销,其社会影响力备受企业关注。微博营销,实际上就是一种市场营销、品牌推广等的公共性活动,其借助的工具就是微博,方式就是通过微博发布策划好的创意或信息,目的就是向广大微博用户传递产品信息,提高产品的知名度,吸引用户消费产品。
Any innovation in network information technology, there are unlimited business opportunities. The various innovations in the internet are also the constant innovations in the business model. Microblogging developed rapidly in China, Microblogging marketing - based on the web2.0, the new marketing model is even more so in 2010. At the initial stage of development, microblogging marketing, its social influence much business concern. Microblogging marketing, in fact, is a marketing, branding and other public activities, with the help of the tool is microblogging, the way is released through the microblogging planned ideas or information, the purpose is to pass the majority of Weibo users products Information, improve product visibility, to attract users to consumer products.