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广告主:洋河蓝色经典实施时间:2016年1月29月-2016年2月26日实施范围:全国核心策略:借势中国传统佳节春节和情人节两大节日,整合CCTV-6电影频道多方优质资源,通过影片精心策划主题与科学编播等形式,精准定位与品牌相契合的收视人群,集中优势平台资源展现品牌魅力与内涵,让品牌在光影中发声。创新点:品牌定制男人情怀电影季,春节时段扩大品牌声量。频道首度围绕“洋河蓝色经典”品牌诉求,并没有直白推广产品,而是发挥电影频道向来感性走心的独特营销模式的优势,为
Advertiser: Yanghe Blue Classic Implementation time: January 29, 2016 - February 26, 2016 Scope: National core strategy: the occasion of the traditional Chinese New Year and Valentine’s Day two holiday, the integration of CCTV-6 movie channel Multi-quality resources, through the film carefully planned theme and science broadcast and other forms of broadcast, positioning accurately aligned with the brand’s viewing crowd, focus on the advantages of platform resources to show brand charm and content, so that the brand sound in the light. Innovation: brand custom men feelings movie season, expand the brand volume during the Spring Festival. Channel for the first time around the “Yanghe Blue Classic” brand appeal, and not straightforward promotion of products, but to play the film channel has always been a perverse emotional marketing unique advantages of the model for