社会进步使报纸副刊的竞争越来越激烈,利用报纸内容和版面视觉设计吸引读者、增加销售量,就成为了各大报纸副刊要考虑的重要问题。本文从副刊版面设计的现状和作用入手,从版面设计要突出特点,展现个性、图片选用要起到美化版面的作用、版面设计要简洁明快、注重细节的设计等几个方面论述了副刊版面视觉设计的策略。 Social progress makes the supplement of newspaper more and more fierce. Using newspaper content and layout visual design to attract readers and increase sales volume has become an important issue to be considered in the supplement of newspapers. This paper starts with the present situation and the function of the layout of supplements, from the layout design to highlight the characteristics of individuality, the selection of images to play a role in beautifying the layout, layout design should be simple and neat, pay attention to the details of the design and other aspects of the supplement magazine layout visual Design strategy.