传统报业发展新媒体曾经是一个颇为沉重和复杂的话题:有人认为是烧钱、是找死;有人认为是曙光、是未来;有人观望不前,有人大胆实践。众说纷纭中,大潮推动下,经过进入新世纪以来十几年的努力,大胆实践者探索出了很多值得借鉴的模式,也积累了很多弥足珍贵的经验。中央《关于推动传统 The development of new media in the traditional press industry was once a rather heavy and complicated topic: Some people think that it is burning money and looking for death; some think it is the dawn and the future; some people wait and see while others boldly practice it. With the divergence of opinions and the promotion of the tide, after more than a decade of hard work in entering the new century, bold practitioners have explored many models worth learning from and have accumulated a great deal of valuable experience. Central "about promoting tradition