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文化产业和旅游产业具有天然的融合基础,同属于第三产业,具有服务性行业的共同特性。文化产业与旅游产业以产业园区融合模式、节庆会展融合模式、文化驱动旅游融合模式和旅游演艺文化融合模式等四种融合模式为代表,文化产业和旅游产业相互促进、相互融合后表现出强大的生命力。一、文化产业与旅游产业的融合产业融合是以技术革命和技术扩散为动力的一种经济现象,最终导致原有产业属性的改变和新产业形态的出现。产业融合作为一种新型的产业创新方式具有明显的潜力和优势,对
Cultural industry and tourism industry have the natural integration foundation, belong to the tertiary industry, with the common characteristics of the service industry. Cultural industry and tourism industry are represented by four fusion modes: industrial park integration mode, festive convention and exhibition integration mode, culture-driven tourism integration mode and tourism entertainment culture and integration mode, and the cultural industry and tourism industry are mutually reinforcing and show a strong integration vitality. I. The Integration of Culture Industry and Tourism Industry Industry convergence is an economic phenomenon driven by technological revolution and technological diffusion, which eventually leads to the change of original industrial properties and the emergence of new industrial forms. Industrial integration as a new type of industrial innovation has obvious potential and advantages