某天,一个富人见上帝去了,问上帝自己能否进天堂。他这个人很慷慨,一生行善,济贫解困。上帝反问他:“如果我提出要求,你是否会放弃所拥有的一切追随我呢?”他很勉强犹豫。于是上帝说:“让骆驼穿过针鼻,也比富人进天堂容易。”这典故是讲放弃的能力。同理,在广告中,为了成就也必须放弃很多东西。现代市场营销的主要问题,是被 MBA mentality 控制着,而非 Sellingmentality.如果你有 MBA 做销售,或者你已被冒犯了……让我们暂且称它为“SOP-mentality”(standard operattng procedure)或“Photocopy-mentality”。MBA 在商业世界中占有一席之地,勿庸置疑,在商业管理方面它是很 One day, a rich man went to God and asked God if he could go to heaven. He is very generous person, good life, poor relief. God asked him: “If I ask, will you give up everything you have to follow me?” “He reluctantly hesitated. So God said: ”Letting a camel pass through the nose and throat is easier than entering the heaven from the rich.“ ”This allusion is about giving up. Similarly, in advertising, you have to give up a lot of things in order to achieve success. The main problem of modern marketing is dominated by MBA mentality rather than Sellingmentality. If you have an MBA to do sales or you’ve been offended ... let’s call it “SOP-mentality” (standard operattng procedure) ) Or “Photocopy-mentality ”. MBA in the business world has a place, no doubt, in terms of business management it is very