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随着社会主义市场经济的不断完善和科技的不断进步,人们的消费观和需求也在不断变化中,原来传统的营销方式已经不再适用。现代消费者的需求从趋同性转向个性化发展,随即个性化营销、定制营销将越来越受到消费者的欢迎,这也将成为一种新趋势。
With the constant improvement of the socialist market economy and the continuous improvement of science and technology, people’s consumption attitudes and needs are constantly changing. The traditional marketing methods are no longer applicable. Modern consumer demand from the convergence of personalized development, then personalized marketing, customized marketing will be more and more welcomed by consumers, it will also become a new trend.