企业视觉要素一般是指针对某一具体企业而设计并建立的具备较高的视觉内涵,涵盖一定的视觉概念,具有充实的视觉内容,富有创意及设计手法等要素的视觉对象。这一视觉对象一般包括这样几层含义:(1)视觉要素针对和表现的是具体企业; Enterprise visual elements are generally designed for a specific business and built with high visual content, covering a certain visual concept, with substantial visual content, creative and design techniques and other elements of visual objects. This visual object generally includes such several layers of meaning: (1) visual elements for and performance of the specific business;