媒体如何在重大突发事件中正确地引导社会舆论,充分发挥公开全面传播信息的权威作用、帮助受众正确对待和关心事件进程、降低不稳定效应的扩展与传播,是媒体自身的社会属性和导向作用的内在要求,在当今贯彻科学发展观,构建社会主义和和谐社会进程中发挥着不可替代的沟通传播功能。 How the media correctly guides social public opinions in major emergencies, gives full play to the authoritative function of publicizing and comprehensively disseminating information, helps the audience to correctly handle and care about the progress of the incident, and reduces the spread and spread of the unstable effects are the media’s own social attributes and directions The internal requirements of the role played an irreplaceable communication and dissemination function in today’s process of implementing the scientific concept of development and building socialism and a harmonious society.