一、双关 (一)语义双关 1.您的健康是天大的 事--天大药业。 “天大”有双层意义:一 为极其重要;二为公司名 称。表明天大药业为您的健 康服务的宗旨。 2.爱使万家乐。(“万家 乐”热水器) 由于“使”的多义性,使 这则广告具有三重意义: (1)爱的使者是“万家乐”; (2)爱使用“万家乐”;(3) 爱,使万家欢乐。真可谓一字 传神,言简意赅,耐人寻味。 (二)谐音双关 First, the pun (a) semantic pun 1. Your health is a big thing - Tianda Pharmaceutical. “Heaven” has double meanings: one is extremely important; the other is company name. It shows the purpose of Tianda Pharmaceutical to serve your health. 2. Love makes Macro. (“Macro” water heater) Because of the ambiguity of “make”, this advertisement has three meanings: (1) The messenger of love is “wanjiale”; (2) Love “wanjiale” (3) Love makes all families happy. It’s a vivid word, concise and intriguing. (B) Homophonic puns