每一个人或每一个组织,在谋划未来时,都要寻找自己存在与发展的位置,没有一个准确的定位是很难获得良好的生存空间的。定位,是现在社会的竞争关系中,每一个行为主体在寻求自己的生存和生活道路时的一种思考和行为过程,也是社会存在方式的一种理性思维和行为模式。城市的发展也是如此,城市形象系统设计亦然。 Everyone or every organization must find its own place for existence and development in the planning of the future. Without an accurate orientation, it is difficult to obtain a good living space. Positioning is the thinking and behavior process of every actor in the competition of society nowadays when he is looking for his way of existence and life. It is also a rational way of thinking and behavior of social existence. The same is true of urban development, urban image system design is also the case.