在商品同质化现象日趋严重的今天,营销人员总是企图能够借助一些方法,让原本雷同的商品显示出“羊群里跑骆驼”的效果,以差异化形态展现在顾客眼前。无疑,个性化的包装会以强烈的视觉冲击力吸引消费者的眼球,使消费者留意、停顿、观察、赞赏并最终产生购买行为。“人靠衣裳马靠鞍”,作为商品的衣裳,彰显个性的包装设计是商品的无声推销员。在一家经营15000个产品项目的普通超级市 In the increasingly serious phenomenon of commodity homogeneity, marketers always try to be able to resort to some methods to make the original similar products show the “camel in the herd,” the effect of differentiated forms in front of customers. No doubt, personalized packaging will be a strong visual impact to attract the attention of consumers, so that consumers pay attention, pause, observe, appreciate and eventually buy behavior. “People rely on clothes saddle horse”, as clothes, personality, packaging design is the product of silent salesman. In a general supermarket operating 15,000 product projects