随着证券市场的不断发展和成熟,上市公司数量的增多与股权分置改革的不断深入,投资者的投资行为更加趋于理性,其选择空间也更为广阔,在这种背景下,投资者关系管理越来越受到各上市公司的关注和重视,通过多种方式和途径提高投资者的信心,增强对潜在投资者的吸引力,不仅能够树立良好的企业形象, With the continuous development and maturity of the securities market, the number of listed companies and the non-tradable share reform deepen. The investment behavior of investors tends to be more rational and the choice of space is broader. Under this background, investors The relationship management is getting more and more attention and attention from all listed companies. Through various ways and means to improve investor confidence and enhance the attractiveness to potential investors, it not only can establish a good corporate image,