“顾客永远是对的”这句话,常常被认为是营销学的至理名言。但近年来却有管理学者挑战这种“顾客为上”的主流意见。其中最有代表性的,便是由美国著名营销学家史蒂芬·布朗(Stephen Brown)所提出的“反向市场营销术”。颠覆旧规则现代营销的方法,按照其满足顾 The phrase “customers are always right” is often regarded as the most famous marketing philosophy. However, in recent years, management scholars have challenged this mainstream view of “customers are on the top”. One of the most representative is the “reverse marketing techniques” proposed by the famous American marketing scientist Stephen Brown. The method of subverting the old rules of modern marketing, in accordance with its