我国传统的保险产品的营销方式主要是利用代理人来进行业务的拓展,从而最大限度的提高市场占有率。在新时期,新的保险营销渠道也频频出现,例如银行保险、电话营销等已经被部分引入公司的营销体系中。本文利用人际网络方法,从网络密度、中心度测度、K-丛分析等角度对不同营销渠道进行分析比较,分析保险营销渠道的选择策略。 The traditional marketing methods of insurance products in our country mainly use agents to expand their business so as to maximize the market share. In the new era, new insurance marketing channels are also appearing frequently. For example, bank insurance and telemarketing have been partially introduced into the company’s marketing system. This article uses interpersonal network method to analyze and compare different marketing channels from the aspects of network density, centrality measure and K-plex analysis, and to analyze the selection strategy of insurance marketing channel.