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据统计,2012年童装零售销售总额由2008年的403亿元突破830亿元。为了购买到合适的婴童服装,消费者愈来愈追求产品的质量、时尚的设计甚至品牌象征,而不再纠结价钱的高低。经过多年发展,国内成人户外用品市场格局已相对固定,众多户外商家瞄准了儿童户外这一商机。随着“单独两孩”政策出台、家庭户外旅游观念兴起以及童装童鞋的良好市场前景,这些都成为开发这一市场的有
According to statistics, the total retail sales of children’s clothing in 2012 exceeded 83.0 billion yuan from 40.3 billion yuan in 2008. In order to buy the right baby clothing, consumers are increasingly pursuing product quality, fashion design and even brand identity, instead of tangling the price level. After years of development, the market structure of domestic adult outdoor products has been relatively fixed, and many outdoor businesses are targeting the business opportunities of children outdoor. With the “two children alone” policy introduced the rise of family outdoor tourism and children’s shoes, children’s shoes, a good market prospects, which have become the development of this market there