在现今这样一个广告充斥眼球的时代,如何才能创作出创意新颖独特、让人眼前一亮的广告作品来,无疑是一个困难的问题。很多时候,无论从广告的策划创意或是设计水平来看,广告作品创作都表现出严重的同质化。广告模式几乎千篇一律,连外行的消费者看了也觉得索然无趣。在这样的状况下,广告人该如何突围,广告该如何创新,已经越来越成为业内关注的焦点。 In an age when such an advertisement is full of eyeballs, how to create innovative and unique creative works that come to light is undoubtedly a difficult issue. In many cases, the creative writing shows serious homogeneity both in terms of creative planning or design level. The advertising model is almost stereotyped, even the outgoing consumers looked boring. In such a situation, how to break through advertising, advertising how to innovate, has become more and more the focus of the industry.