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2013年,欧莱雅中国的市场份额进一步增加。欧莱雅集团在华销售总额达人民币132.8亿元,较前一年增长10.2%,这是欧莱雅中国连续第13年实现两位数增长。2014年,欧莱雅中国将不断加大研发和创新力度,继续深耕低线广阔市场。同时,数字化营销及电子商务销售布局是我们从2012年就开始推进的工作重点,今年,我们更将“致力于加快数字化进程”写入对中国市场“美的承诺”中。
In 2013, L’Oreal China’s market share further increased. L’Oreal Group sales in China amounted to 13.28 billion yuan, up 10.2% over the previous year, which is L’Oreal China for the 13th consecutive year double-digit growth. In 2014, L’Oreal China will continue to increase R & D and innovation and continue to cultivate a vast market in the lower-tier markets. At the same time, digital marketing and e-commerce sales layouts are the focus of our work since 2012. This year, we will also write “commitment to speeding up the digitization process” into the “promise of beauty” in the Chinese market.