当我们跨入全球一体化更趋密切的新世纪, 特别是当我们加入了WTO后,我们必须有全球竞争的视野和战略。这首先就需要我们能够对新的经营理念和竞争模式的变化有所把握。那么,仅就企业市场竞争而言,许多成功的企业在竞争战略上已经有了许多新的变化,这些变化的战略中枢已经明显地表现为以“价值”为核心的竞争,即“价值竞争”。增加顾客让渡价值——为顾客提供更多更好的价值 As we enter the new millennium in which globalization is becoming more closely integrated, and especially when we join the WTO, we must have the vision and strategy of global competition. This first requires us to be able to grasp the changes in the new business philosophy and competitive landscape. Then, just for the market competition of enterprises, many successful enterprises have made many new changes in the competition strategy. The strategic center of these changes has obviously manifested themselves in the competition with “value ” as the core. Value competition ". Increase the value of customer concessions - to provide customers with more and better value