民工进城,作为中国改革开放以来的突出现象,为众多社会学者关注。那么,作为占上海总人口22.7％,拥有387.11万规模的受众群[1],他们的媒介接触状况到底是怎样的?对媒介信息的评价如何?是否有不同于市民的信息需求?在帮助他们成为“新上海人”的过程中媒介是否起到了应有的作用?媒介还应该朝哪些方向去努力?这些都是本次调查试图部分回答的问题。 Migrant workers come into cities as the prominent phenomenon since China’s reform and opening up and have paid attention to many social scholars. So, as the total population of 22.7% of Shanghai, with 3.8711 million scale of the audience [1], their media contact status exactly? Evaluation of media information? Is there any different from the public information needs? In helping them Did the media play its due role in the process of becoming a “new Shanghai native?” In what directions should the media work? These are some of the questions the survey is trying to answer in part.