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自2008下半年以来,经济衰退的阴影一直笼罩在欧洲上空,受购买需求锐减影响,中国纺织服装出口企业受到明显冲击,继而对欧洲市场渐渐失去信心。实际上,正是在金融危机之下,一种新的消费趋势呼之欲出金融危机改变了欧洲消费者的购买习惯,优质优价的中国纺织品服装比原来更受欢迎。显然,这种仍在上升的趋势将为中国纺织服装企业挺进欧洲市场带来良好机遇。另一方面,国际大宗商品价格明显回落,也为中国纺织服装企业延伸产业链、拓展市场提供了有利机会。然而,面对正在调整中呈现新格局的海外市场,中国纺织服装企业是否已经了然于胸?
Since the second half of 2008, the shadow of economic recession has been shrouded in Europe. Affected by the sharp drop in purchase demand, China’s textile and apparel exporters have suffered a marked impact and have gradually lost their confidence in the European market. In fact, it is precisely under the financial crisis that a new consumer trend can be expected. The financial crisis has changed the purchasing habits of European consumers. Chinese textile garments with better prices and better prices are more popular than before. Obviously, this rising trend will bring good opportunities for Chinese textile and garment enterprises to advance into the European market. On the other hand, the international commodity prices dropped significantly, but also for the Chinese textile and garment enterprises to extend the industrial chain and expand the market provides a favorable opportunity. However, in the face of the overseas market that is showing a new pattern of adjustment, has China’s textile and garment enterprises already known themselves?