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目前越剧的演出市场主体在农村,城市市场显得不大景气。因此必须培育越剧的城市市场。要培育城市市场,就要明确越剧的定位,制定合理的票价,建立完善的市场营销机制;要培育和争取观众,尤其是广大青年观众;专业越剧表演团体要努力出人出戏,增强市场的竞争力。只有这样,越剧才能经受时代的洗礼,有可能在新百年中培育出一个繁荣兴旺的城市市场,再创越剧新的辉煌。
At present, Yue Opera performances in the rural market, the main market does not seem very prosperous. Therefore, it is necessary to cultivate the urban market of Yue Opera. To cultivate the urban market, it is necessary to define the location of Yue Opera, formulate a reasonable fare and establish a sound marketing mechanism; to foster and win audiences, especially the vast majority of young audiences; and professional Yue opera performing groups must strive to give play to the audience and enhance the market Competitiveness. Only in this way, Yue opera can withstand the baptism of the times, it is possible in the new century to cultivate a prosperous city market, creating a new glory of Yue Opera.