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北京2008年奥运会的赞助计划是最为全面的一揽子计划,产品类别众多,营销期长达五年。赞助企业享有使用2008年奥运会、中国奥委会和中国奥运代表团品牌进行市场开发的权利。该计划力求巩固、加强和保护赞助企业的特有权利。
The 2008 Beijing Olympic Games sponsorship program is the most comprehensive package with many product categories and a marketing period of up to five years. Sponsors enjoy the right to use the 2008 Olympic Games, the Chinese Olympic Committee and the Chinese Olympic delegation brand for market development. The plan seeks to consolidate, strengthen and protect the unique rights of sponsoring businesses.