微电影之所以火,就是中国广告业发达,受众传播越来越依靠网络渠道,同时就是广告主对广告效应的追求,尤其在投入与效益比上,更加对微电影情有独钟。2011年网络营销上火了什么,那一定是微电影。春节前参加一个网络营销大会,与会者畅谈微电影作为新的网络营销手段的发展趋势和营销评 The reason why the micro-movie is fire is that China’s advertising industry is developed, and the audience communication is increasingly relying on network channels. At the same time, advertisers are pursuing the advertising effect, especially in comparison with the input-benefit ratio, and they are even more fond of micro-movie. Internet marketing in 2011 hit what, it must be micro-film. Before the Spring Festival to participate in an online marketing conference, participants talked about the development of micro-movie as a new network marketing tools and marketing evaluation