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手记:4月20日,海尔最新推出的“水晶”系列滚筒洗衣机在沪首发。诚然,每一次新品上市的发布会都是一次营销推介会。但是4月20日的这次“水晶”洗衣机用户体验分享活动却给人以很不一样的触动。作为一名消费者,笔者自己对洗衣机的抱怨可以说有着极其普遍的代表意义:噪音、洗不净、时间久。但水晶洗衣机在此次用户体验分享活动上的闪光点不仅在于它的如正统宣称的
Notes: April 20, Haier latest “Crystal ” series drum washing machine starting in Shanghai. Admittedly, each new launch conference is a marketing promotion. However, April 20 this “Crystal ” washing machine user experience sharing activities have given a very different touch. As a consumer, the author’s own complaint about the washing machine can be said to have a very common meaning: noise, wash the net, a long time. However, the crystal washing machine in this user experience sharing activities is not only flash point in its orthodox claims