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中国经济的蓬勃发展,使得以宣传、展示、推销商品为主题的展示设计艺术从冷门专业逐渐成长为炙手可热的紧俏学科。中国商家设计意识的觉醒与大众审美能力的提高,加之科学技术的迅速发展,平面设计、空间构造、音响灯光及网络平台搭建等融为一体的综合学科展示设计,越来越受到社会的广泛关注。如何把握当前及未来展示设计的发展趋势,是国内展示设计专业人才培养和企业展示设计师迫切需要面对的问题。本文将从物境、情境与意境在展示设计观念中的价值关系展开论述,为国内展示艺术行业发展提供一些参考经验。
The booming economy in China has led to the gradual growth of the art of display design, which focuses on the promotion, display and promotion of commodities, from the popular specialty to the hot and tight one. The awakening of China’s business design awareness and the improvement of the public’s aesthetic capabilities, combined with the rapid development of science and technology, have attracted more and more attention from the society as a comprehensive subject display design integrating graphic design, space structure, audio lighting and internet platform construction . How to grasp the current and future trends in the development of display design is the domestic exhibition design professionals and corporate display designers need to face the urgent problems. This article will discuss the relationship between the value of the scene, the context and the artistic conception in displaying the design concept, and provide some reference experiences for the development of the art industry in China.