编者按互联网媒体的崛起,让精准营销成为营销所追逐的核心目标之一。然而,当消费者的生活被众多媒体分割成碎片,单一的媒体平台显然不能满足真正的精准传播与效果传播需要。企业对于精准营销和效果传播的定义,也不再只是找到消费者,而是要将针对性的信息,通过最经济、便捷、有效的渠道组合,最大化的传递到消费者眼前,甚至心中。When?Where?What?的新闻3W原则,也正是企业开展目标群体营销所要思考的核心问题。 Editor According to the rise of Internet media, so that precision marketing has become one of the core objectives chased by marketing. However, when the life of consumers is fragmented by many media, a single media platform obviously can not meet the need of truly accurate communication and effect communication. The definition of precise marketing and effectiveness dissemination for enterprises is no longer just to find consumers. Instead, it aims at maximizing the transmission of targeted information to consumers through the most economical, convenient and effective channel combination. When? What? What? News 3W principle, it is also the core issue of business to carry out the target group marketing thinking.