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在我国旅游发展进程中,跨文化的交流的问题从某种意义上来说较难得到旅游目的地的充分关注,因为,旅游目的地为了发展,必然凸显本土文化的特色,不断挖掘与国际客源国的文化上的差异性,以便吸引更多的国际客源市场的眼球,但是,在吸引大量国际客源的同时,人们也逐渐发现这种跨文化交流不是与国际客源国文化越差异越好,要把握好一定的尺度,才能做好保障旅游服务质量,得到国际客源市场的认可。
In the process of China’s tourism development, the issue of cross-cultural exchange is in a sense difficult to get full attention of tourist destinations because, in order to develop, tourism destinations inevitably highlight the characteristics of local culture and constantly explore the international cultural heritage However, while attracting a large number of international tourists, people gradually find that this cross-cultural exchange is not the more different from the international country of origin culture Good, to grasp a certain standard in order to ensure the quality of tourism services, the international source market recognition.