如今销售是越来越难了,为了能在日趋激烈的竞争中保住市场份额以及扩大战果,营销的模式永远处在不断的变幻与游移当中。从传统的营销模式到今天的连锁经营、特许经营、电子商务、直销,无不是为了适应市场竞争而做的一些创造性探索。从前年底,一个崭新的名词——“蓝海”频繁出现在我们眼前,蓝海战略,其要点在于开创新的需求,开创新的市场空间,通过 Today’s sales are getting harder and harder. In order to keep the market share and expand the success in the increasingly fierce competition, the marketing model will always be in constant change and migration. From the traditional marketing model to today’s franchising, franchising, e-commerce, direct marketing, all are some creative exploration to adapt to market competition. Before the end of last year, a brand-new term - “Blue Ocean” frequently appeared in front of us. Blue Ocean Strategy, the key point is to create new needs, open up new market space, through