实体零售商们正绞尽脑汁让消费者更愿意进店消费。对于品牌商而言,他们在积极布局全渠道营销体系,寻求能够相互借力的合作伙伴,创新实体店的消费体验,以寻找新的机会。Forever 21:合作甲骨文零售系统Forever 21日前宣布未来3年将新开600家店,并与甲骨文零售系统合作,在新店使用后者提供的商品规划和优化解决方案,以 Entity retailers are racking their brains to make consumers more willing to enter the store consumption. For brand owners, they are actively marketing omnichannel marketing system, seeking partners who can leveraging each other and innovating the consumer experience of physical stores to find new opportunities. Forever 21: Forever 21, Partnering with Oracle’s Retail System Forever 21 announced that it will open 600 new stores over the next three years and will work with Oracle Retail Systems to leverage the latter’s merchandising and optimization solutions