引言:并购,中国企业的跨国并购,这是一个非常受关注,也是非常值得探讨的话题。正如“人活着为什么”这种最基础的问题,都会有许多世界哲学大师不讳言“没想清楚”一样。我们现在身在局内或局外的人断言“国内品牌并购国际品牌的建设策略为什么总是失败”等似不妥当。我谨就个人的一些不成熟的思考谈几点想法,抛砖引玉,求教于方家。 Introduction: Mergers and acquisitions, cross-border mergers and acquisitions of Chinese enterprises, which is a very concerned and is also very worth exploring topic. Just as the most fundamental question of “why people live” is that many world philosophy masters do not deny that they “did not think clearly”. It is inappropriate for those of us who are inside or outside the office to assert that “why the domestic brand acquisition strategy of international brands always fails”. I would like to talk about some of my personal thoughts on some immature thinking, initiate, seek advice in the square.