从20世纪80年代起,以提高顾客忠诚度为目标的各种积分计划、俱乐部营销等,从航空公司、酒店等行业,迅速普及到了电信、金融、零售等各行各业,现在已经发展为跨行业、跨国家、线上线下联合的趋势。自从有了会员制度、积分奖励、网络建设、客户通讯、增值服务等这些并不复杂的构件,无数个会员制计划被克隆出来了,但往往是被仓促地建立,由于成本和执行等方面的原因,又被仓促地搁置。零售企业应该怎样建立一个属于自 Since the 1980s, various points programs and club marketing aimed at improving customer loyalty have rapidly spread to various fields such as telecommunications, finance, retail and other industries from airlines and hotels, and have now developed into a cross-platform Industry, cross-national, online and offline trends. Since there are some uncomplicated components such as membership system, rewards points, network construction, customer communications, value-added services and so on, countless number of membership schemes have been cloned out, but they are often set up hastily because of cost and implementation The reason, it was hurriedly shelved. How to establish a retail business should belong