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消费时代里,文化的交流更加频繁和宽泛,人们的生活也更趋丰富。但在一切以盈利为目的的商业活动中,艺术的自然发展受到挑战,设计艺术更是如此。在设计活动中,设计师自然处在关键却又两难的位置,面对利益的诱惑,如何看待设计工作,如何学习和运用各种设计语言。消费时代里,各种竞争也更加激烈了,只有优秀的设计才能求得生存。而随着时代的发展,人们对“优秀”的界定也在不断地变化。如何在设计工作和利益追求中求得平衡,是设计师亟需解决的问题。同时,设计师还要明确如何引领大众审美,改善设计市场的风气。
In the consumer age, the exchange of culture is more frequent and broader, and people’s life is enriched. But in all for-profit commercial activities, the natural development of art is challenged, especially in the art of design. In the design activities, the designer is naturally in a critical but dilemma, in the face of the temptation to benefit, how to design work, how to learn and use a variety of design languages. Consumer age, all kinds of competition is more intense, and only excellent design ability to survive. With the development of the times, the definition of “excellent ” is also constantly changing. How to strike a balance in the design work and the pursuit of interests is a problem that designers need to solve urgently. At the same time, designers must also make clear how to lead the public aesthetic, to improve the design market trend.