2004年的中国现代都市里,化妆品专柜占了商场的一层,不同品牌不同用途的化妆、护肤、美发商品琳琅满目。化妆品作为为生活质量提高的明显标志,影响着每一个人的生活。这样一个品类繁多、更新迅速的朝阳产业,给商家带来的是一个变幻莫测的市场,一个机遇与竞争同在的挑战。市场风云最明显的体现,就是竞争激烈的广告大战。 In 2004, in the modern city of China, the cosmetics counters accounted for one floor of the shopping arcade, and make-up, skin care and hairdressing products of different brands for different purposes were dazzling. Cosmetics as a sign of improvement in the quality of life affect everyone’s life. Such a wide range of rapidly changing sunrise industry, to bring business to an unpredictable market, an opportunity and competition with the challenge. The most obvious manifestation of the market situation, is a highly competitive advertising war.