中国建筑把品牌建设作为“软实力体系”建设的核心内容,以文化建设为重要依托,从外到内,形成一套组合拳,将企业经营之道的精神底蕴和价值追求,注入到“中国建筑”的大品牌之中,体系化提升企业品牌的核心竞争力。推进企业文化变革,提升品牌内涵2012年,面对企业发展的新阶段,中国建筑大力推行文化变革和文化融合,经过文化调研、诊断、提炼、升华,重新调整了企业使命、企业愿景、核心价值观和企业精神等文化核心理念,发布 As the core content of the construction of “soft power system”, China Construction takes the construction of culture as its important support and forms a set of combination punches from the outside to the inside, injecting the spirit and value of the enterprise management into the “China Construction ” among the major brands, systematic upgrade the core competitiveness of corporate brands. Promote corporate culture reform and enhance brand connotation In 2012, faced with the new stage of corporate development, CNBM vigorously promoted cultural change and cultural integration. After a series of cultural investigations, diagnoses, refinements and sublimation, CNBM restructured its corporate mission, corporate vision and core values And the spirit of enterprise culture and other core concepts, release