辅销所,顾名思义,即辅助经销商销售的营业所,它由总公司投入一部分资源,与经销商的人力、物力、财力等资源重新整合后,形成一个有机的整体。辅销所是在市场竞争的日益加剧、各经营单位在终端营销与通路扁平化的大趋势下,厂家为适应竞争对通路进行重新整合过程中的产物。许多厂家在通路变革中最棘手的问题就是如何改造传统经销商。有没有一种方式能将传统经销商在资金、物流以及市场网络中的优势与厂家在管理与营销方面的优势相结合,以充分发挥各自原有优势并弥补双方的不足之处?台湾统一集团在大陆推出了能发挥如此功能的一种销售组织形式——辅销所。辅销所主要设有行销推 Subsidiary sales, as the name suggests, that is, sales of ancillary distributors sales, it is part of the headquarters invested resources, and distributors of human resources, material and financial resources to re-integration, the formation of an organic whole. Subsidiary sales in the increasingly competitive market, all business units in the flat terminal marketing and access to the trend, the manufacturers in order to adapt to the re-integration of the product path. Many manufacturers in the path of change the most difficult issue is how to transform the traditional dealers. Is there a way to combine the advantages of traditional dealers in capital, logistics and marketing networks with the manufacturers' strengths in management and marketing so as to give full play to their respective advantages and make up for the deficiencies of both parties? Taiwan Reunification Group In the mainland launched a sales organization to play such a function - the sales agency. Sales of the main marketing push