随着全球经济的发展,作为推动全球经济发展的各类企业的营销在一定程度上丰富了营销学学科的实践性。特别是在互联网背景的新形势下,为整个市场带来了翻天覆地的变化,从基础上改变了竞争模式与营销模式。本文主要讲述了当前形势下的企业传统营销面临的问题以及从基于互联网背景下的价值流拓扑提出营销模式创新的几种途径,证明价值流拓扑对营销模式创新的积极影响。 With the development of the global economy, the marketing of all kinds of enterprises that promote the global economic development has, to some extent, enriched the practicality of the marketing discipline. Especially under the new situation of the Internet background, the whole market has undergone tremendous changes. Based on this, the competition mode and marketing mode have been changed. This article mainly talks about the problems that the traditional marketing of the enterprise faces in the current situation and several ways to propose the innovation of the marketing mode from the topological value flow topology based on the Internet. It proves the positive influence of the value flow topology on the innovation of the marketing mode.