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渣打银行的形象再造,要寻找的不仅是创意,而且是公司的核心文化——“渣打要做的是新世界非常谦虚的英雄。”对话嘉宾TBWA上海腾迈广告有限公司董事总经理马捷渣打银行(中国)有限公司
Standard Chartered’s image reengineering is not only about creativity but also about the company’s core culture. “” Standard Chartered is a very humble hero of the New World. "Dialogue guests TBWA Managing Director of TBMB Advertising Co., Ltd. Standard Chartered Bank (China) Limited