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体育是一种文化的载体和表现形式。随着经济全球化以及文化全球化的发展,世界各族文化也在不断的融合和交流,多元化的文化发展在一定程度上对体育新闻的风格和报道形式产生了影响。同时,不断变化的审美文化也成为了体育新闻的报道基础。在这种时代和社会背景下,中国体育新闻的风格逐渐向多元化、娱乐化的方向转变。这种风格转变不仅满足了人们不断变化的精神需求,同时也是顺应了新闻文化发展的规律。本文从多元情感表达、明星化流行趋势、演绎式叙述风格等方面,详细解析了体育新闻的娱乐化风格。并在此基础上分析了体育文化娱乐化风格的形成原因,即审美文化的不断转变、文化多元化发展趋势、文化市场化需求,以便促进体育新闻更好更快的发展。
Sports is a cultural carrier and manifestation. With the development of economic globalization and cultural globalization, cultures of all ethnic groups in the world are constantly intermingling and communicating. The diversified cultural development has, to a certain extent, influenced the style and format of sports news. At the same time, the changing aesthetic culture has also become the basis of sports news coverage. In this era and social context, the style of China’s sports news gradually diversified and entertaining direction. This style change not only meets people’s changing spiritual needs, but also conforms to the law of news and culture development. This article analyzes in detail the amusement style of sports news from the aspects of multiple emotion expression, popular trend of celebrity and deductive narrative style. On the basis of this, it analyzes the forming reasons of the amusement style of sports culture, that is, the continuous change of aesthetic culture, the trend of cultural diversification and the demand of market-oriented culture in order to promote the better and faster development of sports news.