前不久,有位企业家朋友向编辑部借阅《基业长青》一书,因为他想趁休假潜心研读“高瞻远瞩”的公司长生不老的秘诀。他相信,理念对现实的指导是极为重要的。他渴望发掘一种核心理念指引和激励他的公司,以使他的事业实现内涵式成长,并进而奠定基业长青。他当然知道,这种理念不会无中生有而产生,必须借鉴那些基业长青公司长期实践的积淀。他山之石, Not long ago, an entrepreneur friend borrowed a copy of Everlasting from the editorial office because he wanted to take the time off to study the secrets of immortality in companies that are “far-sighted.” He believes that the guidance of the concept of reality is extremely important. He is eager to discover a core philosophy that will guide and motivate his company so that his business will achieve its connotative growth and thus build upon its foundations. Of course, he knows that this concept will not arise without any problems. It is necessary to draw lessons from the long-term accumulation of Evergreen companies. Stones of other hills,