营销人人在玩,人人在玩营销,只是很多人不知道自己正在被营销。中国百年一遇的奥运会把中国企业的营销神经彻底地给调动起来了:营销专家忙着出书立传,大说自己的奥运营销观点;企业家则疯狂追捧奥运营销,什么品牌都要和奥运沾亲带故。仿佛一夜之间其他营销策略都已老朽不堪了,泱泱中华只有奥运营销在欢歌笑语。奥运营销的疯狂从一个侧面见证了中国企业营销是相当不理智的。 Everyone is playing marketing, everyone is playing marketing, but many people do not know they are being marketed. The once-in-a-century Olympics in China completely mobilize the nerve of Chinese enterprises to sell their marketing nerves: marketing experts are busy writing out books, telling their own Olympic marketing point of view, entrepreneurs chasing after the Olympic marketing, and what brands should compete with the Olympics Zhan pro with it. As if overnight, other marketing strategies have become worn out, 泱 泱 Zhonghua only Olympic marketing laughter. The madness of Olympic marketing witnessed from one side of China’s corporate marketing is quite irrational.