近些年,随着我国经济的发展,人民生活水平的提高,对于生活品质的要求越来越高。因此,博物馆服务的提升受到重视。在新媒体时代,博物馆服务优化不仅要考虑博物馆自身的发展需求,还需要对新媒体进行合理、有效的利用。 In recent years, with the economic development in our country, people’s living standards have been raised and the demands on the quality of life have become higher and higher. As a result, the promotion of museum services is valued. In the era of new media, the optimization of museum services not only needs to consider the development needs of the museum itself, but also makes rational and effective use of the new media.