山东省淄博市有一家新成立的啤酒保鲜设备企业,由于其产品的专业性强,用大众广告宣传效果不佳。于是该公司请专业公司策划,采用直邮广告进行宣传。淄博市局利用邮政商函数据库检索出相关啤酒厂商的信息资料,将该公司的广告以EMS形式邮寄到全国各地,并主动将收件人签收情况反馈 Zibo City, Shandong Province, a newly established beer preservation equipment business, due to the professionalism of their products, with public advertising ineffective. So the company asked a professional company planning, using direct mail advertising. Zibo Municipal Bureau of the use of postal service database to retrieve the information related to beer manufacturers, the company’s EMS mail to EMS throughout the country, and take the initiative to sign the receipt of the recipient feedback