不管是铺路还是穿鞋,目的是一样的,让脚舒服。不同的是,铺路是改变环境,穿鞋是改变自己,控制的主动权以及成本不一样。所以,聪明的渠道商或业务员不会去抱怨销售政策不公、厂家支持不力、返利太少、卖场水深……他们只会琢磨如何让自己的鞋子更合脚。毕竟,改变自己更容易。 Whether paving or wearing shoes, the purpose is the same, to make your feet comfortable. The difference is that paving is changing the environment, wearing shoes is to change yourself, and the initiative and cost of control are not the same. Therefore, a clever channel dealer or salesman will not complain about unfair sales policies, poor factory support, too little rebate, deep sales... They will only wonder how to make their shoes more fit. After all, it’s easier to change yourself.