电视,做为新时期迅猛发展起来的新闻媒体,它所面对的受众群正在发生着悄然无声然而又是深刻巨大的变化。这种变化,只有媒体本身才能更深切更具体地感受到。观众的视野较以前宽了,要求高了,判别力强了。一个信息丰富的社会环境使他们的选择机会不断增加,一个开放丰富的世界使他们更注重新闻的说服力和吸引力。观众的这种变化,是社会全面进步的可喜标志和结果,同时,这又使电视面临着更多的挑战。讲究导向艺术,使舆论宣传入耳人脑,就变得更为迫切了。 Television, as a rapidly developing news media in the new era, is undergoing a silent but profound but profound change in its audience. This change can only be felt more deeply and specifically by the media itself. The audience’s view is wider than before, the requirements are high, and the discrimination is strong. An information-rich social environment has given them an increasing choice of opportunities, an open and rich world that places greater emphasis on the persuasiveness and attractiveness of the news. This change in viewers is a welcome sign and result of all-round social progress. At the same time, it presents television with more challenges. Pay attention to guide the art, so that public opinion into the human brain, it becomes more urgent.