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目前在广告业中,电视广告已成为发展最快、变化最大的板块,特别是在传播及自动化科技的推波助澜下,革命性的变革已经到来。在快速转变与日益复杂的媒体环境中,我们该如何尽快地提升本土整体媒体的专业化程度,以应对入世后国际性传媒业对本土媒体的购并与整合?2004年3月18日,智慧传媒机构在北京梅地亚中心举办“智慧传媒论坛暨第一届电视栏目广告经营研讨会”。论坛由本刊与 CCTV 广告部《同赢》杂志主办、北京同路天阔广告有限公司协办。论坛邀请了国际4A广告公司、中央台栏目代理公司的代表以及栏目制片人参加,与会人员分别做了精彩的发育。
At present, in the advertising industry, television advertising has become the fastest-growing and most-changing sector. In particular, with the help of the dissemination and automation technologies, revolutionary changes have come. In a rapidly changing and increasingly complex media environment, how can we enhance the professionalism of the local overall media as soon as possible so as to cope with the mergers and acquisitions of local media by the international media industry after China’s accession to the WTO? On March 18, 2004, The organization organized the “Wisdom Media Forum and the First TV Column Advertising Management Seminar” at the Beijing Media Center. The forum is sponsored by the magazine and “Win-Win” magazine of the CCTV Advertising Department, co-organized by Beijing Tongkuo Tianku Advertising Co., Ltd. The forum invited representatives of international 4A advertising companies, CCTV column agencies and column producers to participate in the forum. Participants made wonderful developments respectively.